The urgency has never been clearer: U.S. animal shelters are in crisis. According to Hill's Pet Nutrition's 2025 State of Shelter Pet Adoption Report, while nearly two-thirds of Americans would consider adopting their next pet from a shelter and over half are aware of fostering programs, 5.8 million cats and dogs entered shelters last year according to Shelter Animals Count. Despite a slight decrease in intakes, an additional 103,000 animals were still added to the total shelter population in 2024, creating a mounting overcapacity crisis that demands immediate action to bridge the gap between intent and adoption.

How to Get Involved and Make a Difference

“Our latest Hill’s State of Shelter Pet Adoption Report reveals that financial concerns–from the initial cost of adoption to ongoing care, are significant barriers for potential pet owners. Tackling these challenges and the growing population of shelter pets requires a united front,” said Dr. Chelsie Estey, U.S. Chief Veterinary Officer at Hill’s Pet Nutrition. “For over two decades, Hill’s has been committed to this mission, and our long-time support of Clear The Shelters reflects that dedication. It’s the collective power of shelter staff, adopters, and partners like Josh Hutcherson and NBCUniversal Local that is truly essential to creating a world where every pet has a loving home.”

There are several ways to get involved:

• Adopt: Opening your home to a shelter pet is one of life's greatest gifts. To support this incredible journey, Hill’s is providing essential adoption kits (including Hill’s Science Diet starter bags, coupons and supplies) at select shelters throughout August, helping new pet parents get off to a great start.
• Foster: If adopting isn't feasible right now, fostering offers a vital lifeline. Hill’s has partnered long-term with Kitten Lady, Hannah Shaw, a leading voice in kitten care, fostering and a dedicated Hill's shelter advocate. Through multiple initiatives, including encouraging more people to foster, this collaboration provides critical support for shelters’ most vulnerable pets and helps rally awareness and action for fostering.
  “If adoption isn’t feasible for you right now – due to space, time, or emotional bandwidth – consider fostering. It's a vital bridge for pets on their journey to loving families and a rewarding act of compassion that doesn't require a lifetime commitment. I'm proud to partner with Hill's to help ensure more pets find loving homes, 365 days a year," said Shaw.
• Donate: To amplify impact, Hill’s and Josh Hutcherson will match donations up to $25,000 through Greater Good Charities for the ClearTheSheltersFund.org now through Sept. 15. Every dollar directly benefits participating shelters, providing essential resources for their life-saving work.
• Shop: Help provide premium nutrition to thousands of shelter pets across the country by purchasing Hill’s products. When shoppers choose Hill’s products, you help provide premium nutrition to thousands of shelter pets across the country. Look for special offers at retailers throughout August, including online promotions (Aug. 1-15) and in-store discounts (Aug. 1-31) on a variety of Hill’s Science Diet products.

Hill’s is proud to be the longest national sponsor of Clear The Shelters, which has helped nearly 1.2 million pets find loving homes and raised more than $5 million for participating shelters nationwide. This initiative has made August one of the highest volume months for adoptions.

The campaign underscores Hill’s 23-year commitment to supporting animal welfare, shelter pets and animal welfare professionals. Through the Hill's Food, Shelter & Love program, the company has supported more than 15 million adoptions, provided more than $300 million in pet nutrition to more than 1,000 North American shelters and donated more than 1.5 million pounds of food to shelter community food pantries.

Learn more by visiting HillsClearTheShelters.com.

About Hill's Pet Nutrition

Founded more than 75 years ago with an unwavering commitment to science-led pet nutrition, Hill’s Pet Nutrition is on a mission to help enrich and lengthen the special relationships between people and their pets. Hill’s is dedicated to pioneering research for dogs and cats using a scientific understanding of their specific needs. As a leading veterinarian recommended pet food brand, knowledge is our first ingredient with nearly 200 veterinarians, PhD nutritionists and food scientists working to develop breakthrough innovations in pet health. Hill’s Prescription Diet therapeutic nutrition plus our everyday wellness product line, Hill’s Science Diet, are sold at vet clinics and pet specialty retailers worldwide. For more information about our products and nutritional philosophy, visit HillsPet.com.

About Clear The Shelters

NBCUniversal Local’s Clear The Shelters™ is an annual nationwide pet adoption and donation campaign held each August. As part of the initiative, NBC- and Telemundo-owned and affiliated stations partner with animal shelters and rescues in communities across the U.S. to promote pet adoption and raise funds for participating shelters. Since its 2015 inception, Clear The Shelters has led to nearly 1.2 million pet adoptions and raised more than $5 million. Longtime campaign supporters include Hill’s Pet Nutrition, a national sponsor for eight consecutive years, Greater Good Charities and WeRescue. Clear The Shelters was inspired by a 2014 North Texas pet adoption event hosted by NBC 5 / KXAS and Telemundo 39 / KXTX. For more information, visit ClearTheShelters.com.

About NBCUniversal Local

NBCUniversal Local, part of NBCUniversal News Group, is comprised of more than 50 media properties, including local TV stations and regional sports networks that deliver English and Spanish-speaking audiences in 30 U.S. markets and Puerto Rico comprehensive news, weather, consumer and investigative reporting, lifestyle and entertainment content, and live sports across TV, streaming and digital platforms. NBCUniversal Local consists of three media groups – NBC Owned Television Stations, NBC Sports Regional Networks and Telemundo Station Group – plus multicast networks COZI TV, TeleXitos and American Crimes, regional cable news network NECN, and 16 free ad-supported streaming TV (FAST) channels – including 11 NBC local news, four Telemundo regional news channels and NBC LX Home. NBCUniversal Local also features NBC Spot On, an advanced CTV and OTT advertising platform; LXTV Productions; marketing and promotions company Skycastle; out-of-home business NBC Everywhere; and The Arthouse, a graphic design group.

Media Contact:

Emma Honn, emmahonn@vml.com