2025 Hill's State of Shelter Pet Adoption Report

2025 Hill's State of Shelter Pet Adoption Report

Person holding cat
Infographic mapping the likelihood of 32% Americans citing initial cost as a pet ownership barrier
Cost of pet ownership
Generational Divide
Generational Divide
of Gen Z and Millennials worry about the cost to acquire a pet, agnostic of the source, compared to 28% of older generations.
Ongoing Commitment
Ongoing Commitment
of Americans cite the cost of overall pet ownership as their biggest concern when considering pet ownership, a steady increase
from 43% in 2024.
Infographic mapping the likelihood of 32% Americans citing the cost of veterinary care as a pet ownership barrier
A woman supporting "Clear the Shelters" holding a puppy
Accessibility Gap
Dog walking
Overall familiarity with fostering programs has increased to 55% (up from 52% in 2024)
Dog walking
Overall familiarity with fostering programs has increased to 55% (up from 52% in 2024)
Americans identify key motivating factors that would encourage fostering:
Infographic mapping the key motivating factors that would encourage fostering
Concerns over cost assumptions
Concerns over cost assumptions

1 in 5 prospective U.S. fosters are concerned about the affordability of fostering, unaware that shelters typically cover these costs.

Foster intention without financial obligation
Foster intention without financial obligation

71% of Gen Z and Millennials would consider fostering if costs were covered (vs. 50% of older Americans).

Rising “foster fail” concerns
Rising “foster fail” concerns

47% of Americans say they haven't fostered because they fear getting too attached and taking on the permanent financial responsibility of pet ownership, a significant increase from 40% in 2024.

Despite fears and misconceptions, fostering, especially foster-to-adopt programs, presents new pathways to pet ownership, allowing potential adopters to try pet ownership guilt-free. 

Dog
of Americans view fostering positively as a way to try pet ownership.
Younger generations remain the key to large dog adoption
Dog playing
Shelter Adoptions
Repeating positive shelter adoption experiences percent
80%
of previous shelter adopters are likely to adopt from a shelter
Repeating positive shelter adoption experiences percent
56%
of non-shelter adopters are likely to adopt from a shelter
*Non-shelter adopter: Anyone who has never adopted from a shelter or rescue.
75% image

of Gen Z & Millennials would adopt from a shelter again.

55%  image

of Gen X & Baby Boomers would adopt from a shelter again.

Gen X shelter adoption intent

Younger Gen X (ages 45—54) individuals show promising adoption intent, creating an opportunity to incentivize this demographic to choose pet ownership again.

Infographic mapping the intent of Gen X shelter adoption
Infographic mapping one in five (21%) Gen Z and Millennials are unaware of shelters nearby
One in five Gen Z and Millennials are not aware of nearby shelters.

Despite pre-adoption wariness, younger Americans are more likely to agree that shelters offer valuable post-adoption support:

Infographic mapping that younger Americans are more likely to agree that shelters offer valuable post-adoption support
Infographic mapping one in five (21%) Gen Z and Millennials are unaware of shelters nearby
One in five Gen Z and Millennials are not aware of nearby shelters.

Despite pre-adoption wariness, younger Americans are more likely to agree that shelters offer valuable post-adoption support:

Infographic mapping that younger Americans are more likely to agree that shelters offer valuable post-adoption support
women-smiling-with-a-dog
Post-Adoption Challenges
People with dogs
Shelter adoptions
44 percent
Behavioral issues remain the primary concern
21 percent
Time commitment exceeded expectations (up from 11% in 2024)
12 percent
Health issues (down from 20% in 2024)
Post-adoption challenges
Dog playing
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