2025 Hill's State of Shelter Pet Adoption Report

2025 Hill's State of Shelter Pet Adoption Report

Person holding cat
Cost of pet ownership
Cost of pet ownership
Generational Divide
Generational Divide
of Gen Z and Millennials worry about the cost to acquire a pet, agnostic of the source, compared to 28% of older generations.
Ongoing Commitment
Ongoing Commitment
of Americans cite the cost of overall pet ownership as their biggest concern when considering pet ownership, a steady increase
from 43% in 2024.
Veterinary Care
Accessibility Gap
Dog walking
Overall familiarity with fostering programs has increased to 55% (up from 52% in 2024)
Dog walking
Overall familiarity with fostering programs has increased to 55% (up from 52% in 2024)
Americans identify key motivating factors that would encourage fostering:
Concerns over cost assumptions
Concerns over cost assumptions

1 in 5 prospective U.S. fosters are concerned about the affordability of fostering, unaware that shelters typically cover these costs.

Foster intention without financial obligation
Foster intention without financial obligation

71% of Gen Z and Millennials would consider fostering if costs were covered (vs. 50% of older Americans).

Rising “foster fail” concerns
Rising “foster fail” concerns

47% of Americans say they haven't fostered because they fear getting too attached and taking on the permanent financial responsibility of pet ownership, a significant increase from 40% in 2024.

Despite fears and misconceptions, fostering, especially foster-to-adopt programs, presents new pathways to pet ownership, allowing potential adopters to try pet ownership guilt-free. 

Dog
of Americans view fostering positively as a way to try pet ownership.
Younger generations remain the key to large dog adoption
Dog playing
Shelter Adoptions
Repeating positive shelter adoption experiences percent
80%
of previous shelter adopters are likely to adopt from a shelter
Repeating positive shelter adoption experiences percent
56%
of non-shelter adopters are likely to adopt from a shelter
*Non-shelter adopter: Anyone who has never adopted from a shelter or rescue.
75% image

of Gen Z & Millennials would adopt from a shelter again.

55%  image

of Gen X & Baby Boomers would adopt from a shelter again.

Gen X shelter adoption intent

Younger Gen X (ages 45—54) individuals show promising adoption intent, creating an opportunity to incentivize this demographic to choose pet ownership again.

Shelter awareness vector
One in five Gen Z and Millennials are not aware of nearby shelters.

Despite pre-adoption wariness, younger Americans are more likely to agree that shelters offer valuable post-adoption support:

Shelter awareness vector
Shelter awareness vector
One in five Gen Z and Millennials are not aware of nearby shelters.

Despite pre-adoption wariness, younger Americans are more likely to agree that shelters offer valuable post-adoption support:

Shelter awareness vector
women-smiling-with-a-dog
Post-Adoption Challenges
People with dogs
Shelter adoptions
44 percent
Behavioral issues remain the primary concern
21 percent
Time commitment exceeded expectations (up from 11% in 2024)
12 percent
Health issues (down from 20% in 2024)
Post-adoption challenges
Dog playing
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