Hill's Pet Nutrition Returns as a Nation Sponsor of NBCUniversal Local's 'Clear the Shelters' for Fifth Consecutive Campaign

Global Leader in Science-Led Pet Nutrition to Support 2022 Nationwide Pet Adoption & Donation Initiative from Aug. 1 to 31. Visit ClearTheShelters.com to adopt a pet or donate to a shelter or rescue in your community to Adopt a Pet or Donate to a Shelter or Rescue in Your Community

New York  (July 13, 2022) Hill's Pet Nutrition, a subsidiary of Colgate-Palmolive and a global leader in science-led pet nutrition, returns for the fifth consecutive year as a national sponsor of Clear The Shelters, NBCUniversal Local’s nationwide pet adoption and donation campaign. Clear The Shelters, which will be held during the month of August, has helped more than 700,000 pets find new homes since its 2015 inception.

As part of this year’s month-long Clear The Shelters, NBC and Telemundo owned and affiliated stations across the U.S. and Puerto Rico are partnering with animal shelters and rescue services in their communities to promote pet adoption and raise needed funds. This year’s campaign will again feature online donations to participating shelters or rescues during the campaign at ClearTheSheltersFund.org

To support Clear The Shelters, Hill’s Pet Nutrition will provide adoption kits to help new pet parents and their pets get a healthy start on their new life together. Kits containing starter bags of Hill’s science-led nutrition, coupons, pet-parenting tips and other supplies will be available at select shelters during the campaign.

“We are proud of our longstanding partnership with Hill’s Pet Nutrition and grateful for the meaningful support they provide Clear The Shelters and our shelter and rescue partners to help pets find new homes,” said Bruce Kallner, Senior VP of Business Development, NBCUniversal Local. “We look forward to working with our partners this August on another successful campaign and making a positive impact on animal welfare in communities across the nation..” 

This year’s Clear The Shelters campaign coincides with the 20th anniversary of Hill’s Food, Shelter and Love program, which partners with shelters 365 days a year to provide premium nutrition for pets in need. The program has provided more than $300 million in pet food to more than 1,000 shelters and helped more than 12 million pets find new homes. To learn more about how Hill’s supports shelters, visit Hill’s Food, Shelter and Love.

“At Hill’s, our mission is to enrich and lengthen the special relationship between people and their pets. We’re proud to return as the national sponsor of Clear The Shelters because it extends our mission to support shelter pets and the dedicated professionals who care for them,” said Nicki Baty, President of Hill’s Pet Nutrition US. “This year’s campaign comes at a critical time as animal welfare organizations across the country are experiencing a high volume of intakes. If you’re thinking about bringing a pet into your family, consider your local shelter as the first choice to find your new best friend.”

For more information on Clear The Shelters, including participating animal shelters and rescues, along with details on local events, visit ClearTheShelters.com and the Spanish-language site DesocuparlosAlbergues.com

Follow Clear The Shelters on social media:

  • Twitter @ClearTheShelter

  • Instagram: cleartheshelters

  • Hashtags:  #ClearTheShelters & #DesocuparLosAlbergues

About Clear The Shelters

Clear The Shelters™ / Desocupar Los Albergues® is an annual, nationwide pet adoption campaign that is spearheaded by NBCUniversal Local, a division of NBCUniversal. Every year, NBCUniversal Local’s NBC and Telemundo owned stations, plus affiliated stations, partner with animal shelters and rescues in their communities to host Clear The Shelters events. NBCUniversal Local’s Clear The Shelters campaign was inspired by a 2014 North Texas pet adoption event hosted by NBC 5 / KXAS and Telemundo 39 / KXTX and dozens of area shelters that resulted in the most adopted pets in one day for North Texas. Since 2015, NBCUniversal Local’s Clear The Shelters pet adoption campaign has resulted in more than 700,000 pets finding new homes. Visit ClearTheShelters.com and DesocuparLosAlbergues.com for more information.   

About Hill’s Pet Nutrition

Founded more than 80 years ago with an unwavering commitment to science-led pet nutrition, Hill's Pet Nutrition is on a mission to help enrich and lengthen the special relationships between people and their pets. Hill's is dedicated to pioneering research for dogs and cats using a scientific understanding of their specific needs. As a leading veterinarian recommended pet food brand, knowledge is our first ingredient with 220+ veterinarians, PhD nutritionists and food scientists working to develop breakthrough innovations in pet health. Hill's Prescription Diet therapeutic nutrition plus our everyday foods, Hill's Science Diet, Hill's Healthy Advantage and Hill's Bioactive Recipe, are sold at vet clinics and pet specialty retailers worldwide. For more information about our products, nutritional philosophy, visit HillsPet.com or HillsVet.com. To learn more about Hill’s Food, Shelter & Love program, visit hillspet.com/shelter.

About NBCUniversal Local

NBCUniversal Local is NBCUniversal’s local media division that delivers English and Spanish-speakers and bilingual audiences in 31 U.S. markets and Puerto Rico, the very best in local sports, news, weather, consumer and investigative reporting, and lifestyle entertainment across any platform and screen. NBCUniversal Local is comprised of three individual media groups including the NBC Owned Television Stations, the NBC Sports Regional Networks and the Telemundo Station Group. The division is also home to multicast networks LX News, COZI TV and TeleXitos, the regional cable news network NECN, a MeTV station, as well as NBC Spot On, an advanced video advertising business designed for local/regional CTV and OTT advertisers and several in-house companies including production company LXTV, marketing and promotions company Skycastle, its out-of-home business NBC Everywhere, and the Arthouse, a graphics design group. With six regional sports networks and 43 NBC and Telemundo stations serving 38 percent of U.S. homes, NBCUniversal Local is the only network-owned local media division that is home to the largest bilingual local newsrooms within the country’s top 10 TV markets. NBCUniversal Local’s stations and networks serve diverse audiences and communities across linear, streaming, OTT, digital web, mobile and audio, and cable platforms and work together to keep local audiences informed anytime and anywhere. For more information, visit NBCUniversal.com.


Brian Potter