Archived News Release
NUTRIGENOMICS - Another innovative leap forward for Hill's Pet Nutrition and the dogs and cats we love.
Hill's Pet Nutrition is built on scientific innovation. We've researched, created and continuously improved pet food for more than a half-century. Our expert team of more than 150 veterinarians, Ph.D. nutritionists, food scientists and technicians is dedicated to transforming the lives of dogs and cats through precise nutrition. Our drive to revolutionize goes hand-in-hand with our focus on the promising new field of nutrigenomics.
What is nutrigenomics? For Hill's, nutrigenomics is promoting lifelong health through targeted nutrition. We strategically formulate our pet foods to address the genetic processes that help keep our pets healthy and promote longevity. Nutrigenomics is not to be confused with just making food targeted to a pet's breed.
Hill's launched its first product based on nutrigenomic principles in 2005. That's when we made the omega-3 fatty acid EPA a main feature of Hill's® Prescription Diet® j/d™ Canine, a therapeutic food for dogs that promotes mobility. We formulated this particular dog food with specific levels of EPA because EPA interrupts the production of enzymes that attack cartilage.
One of our therapeutic weight control pet foods, Hill's® Prescription Diet® r/d® Canine, is another example of our use of nutrigenomics technology. The nutrition in Prescription Diet® r/d® Canine features targeted nutrients that support healthy metabolism, thereby helping dogs burn fat more efficiently.
Dogs and cats change as they age, and it can affect everything from bones and immune system to brain function. Hill's continues to develop nutrition targeting these changes. Our nutrigenomics work will continue to lead to breakthrough nutritional formulas benefitting pets at all stages in life.
It's an exciting time for all of us at Hill's Pet Nutrition and proud pet owners around the world who depend on our innovative spirit. Hill's is at the forefront of nutrigenomics, contributing directly to its understanding and development, and quickly creating products that help the dogs and cats we love. By identifying genes involved in the process of health, we will continue to make strategic nutrition formulas that make a real difference. Nutrigenomics is an innovative leap forward in our work to transform the lives of dogs and cats. It's the fulfillment of our mission to enrich and lengthen the special relationship between people and their pets.
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