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Natural Chicken & Brown Rice Recipe Mature Adult - Dry

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Hill's® Ideal Balance™
Natural Chicken & Brown Rice Recipe Mature Adult

Hill's® Ideal Balance™ Natural Chicken & Brown Rice Recipe Mature Adult dog food provides natural ingredients perfectly balanced for mature adult dogs.

  • Fresh chicken #1 ingredient provides lean protein to help keep slim and trim
  • Brown rice with natural fiber for healthy digestion
  • Omega 3 & 6 fatty acids improve skin and coat, guaranteed or your money back
  • No corn, no wheat, & no soy plus no artificial colors, flavors or preservatives

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Key Benefits

Recommended For:

Balanced for mature adult dogs age 7+ years

Not Recommended For:

Puppies, pregnant or nursing dogs, or adult dogs age 1-6 years.

Fresh Chicken #1 IngredientLean proteinHelps keep slim and trim.
VegetablesVitamins & mineralsTo keep playing longer.
ApplesVitamin CTo boost natural defenses.
Brown RiceNatural fiberHealthy digestion for happy tummies.
FlaxseedOmega 3 & 6 fatty acidsImproves skin and coat, guaranteed or your money back.
CranberriesAntioxidantsPromote bladder health.

Additional Info

At Hill's, our team of pet nutritionists uses the best natural ingredients to create recipes with optimal levels of over 50 nutrients. Ideal Balance™ provides the perfect balance of nutrition for your pet's health -- nothing more, nothing less. We make every bag of our dry dog and cat food in our own U.S. facilities with the highest quality natural ingredients from North America and Europe. These ingredients must meet our strict requirements for purity and nutrient content, which exceed industry standards. 100% balanced nutrition, guaranteed or your money back.

Other Products to Consider

Hill's® Ideal Balance™ is available in a wide variety of foods for your dog's unique needs. Canned dog food is available from Ideal Balance™ in several flavors that your dog will love! Also try Ideal Balance™ Soft-Baked Naturals and Oven-Baked Naturals treats in various flavors that are sure to please!

Feeding Guide

Daily Feeding Guide:


  • Adjust feeding amounts as necessary to maintain optimal weight. If you are unsure, ask your veterinarian.
  • New to this food? Mix increasing amounts of your pet's new food with decreasing amounts of the old food over a 7-day period.
  • Keep fresh water available at all times!
  • Your pet's nutritional needs may change as they age. Ask your vet at every checkup.
  • To prevent suffocation, keep this bag out of the reach of pets and children.

Feeding transition

Mature Adult

Weight of DogAmount per Day
5 lb (2,3 kg) 3/8 cup (40 g) - 1/2 cup (50 g)
10 lb (4,5 kg) 2/3 cup (70 g) - 1 cup (100 g)
20 lb (9,1 kg)1 1/4 cups (130 g) - 1 2/3 cups (170 g)
40 lb (18 kg)2 cups (205 g) - 2 2/3 cups (270 g)
60 lb (27 kg)2 2/3 cups (270 g) - 3 2/3 cups (375 g)
80 lb (36 kg)3 1/4 cups (330 g) - 4 1/2 cups (460 g)
100 lb (45 kg)3 3/4 cups (385 g) - 5 1/3 cups (545 g)
Animal feeding tests using AAFCO procedures substantiate that Ideal Balance™ Natural Chicken & Brown Rice Recipe Mature Adult Dog Food provides complete and balanced nutrition for maintenance of adult dogs.

Average Nutrient and Caloric Content

Dry 3674 kcal/kg (375 kcal/cup)

Dry Matter1
Carbohydrate (NFE)57.4
Crude Fiber1.5
Vitamin C159 mg/kg
Vitamin E678 IU/kg
Omega-3 Fatty Acids Total0.47
Omega-6 Fatty Acids Total3.10


1The nutrient in the product after moisture is removed. It is used to make direct comparisons of nutrient profiles of products with differing moisture contents.
An eight fluid oz. measuring cup of Natural Chicken & Brown Rice Recipe Mature Adult contains 3.6 oz. by weight.


Chicken, Brown Rice, Whole Grain Oats, Brewers Rice, Chicken Fat, Chicken Meal, Cracked Pearled Barley, Dried Beet Pulp, Yellow Peas, Chicken Liver Flavor, Lactic Acid, Flaxseed, Vegetable & fruit blend (Green Peas, Apples, Cranberries, Carrots, Broccoli), Calcium Carbonate, Iodized Salt, Potassium Chloride, vitamins (Vitamin E Supplement, L-Ascorbyl-2-Polyphosphate (source of vitamin C), Niacin Supplement, Thiamine Mononitrate, Vitamin A Supplement, Calcium Pantothenate, Biotin, Vitamin B12 Supplement, Pyridoxine Hydrochloride, Riboflavin Supplement, Folic Acid, Vitamin D3 Supplement), Choline Chloride, minerals (Ferrous Sulfate, Zinc Oxide, Copper Sulfate, Manganous Oxide, Calcium Iodate, Sodium Selenite), Taurine, Mixed Tocopherols for freshness, Beta-Carotene, Natural Flavors.

Natural Chicken & Brown Rice Recipe Mature Adult - Dry ib canine senior 052742227801,052742227900,052742304908 2278,3049,2279

Rated 4.9 out of 5 by 43 reviewers.
Rated 5 out of 5 by Low protein in a senior formula Our dog got sick and wasn't eating or keeping any food down. He had elevated liver and kidney levels as well. Our vet recommended a senior formula with low protein. This is the only food we could find that had a low protein for a senior dog. Both our dogs are aged, male - 11-1/2 and female almost 13. They are both on this diet now and are doing well. We have noticed that their itchy skin and dull coat is improving as well. I recommend this food whole-heartedly. June 28, 2015
Rated 5 out of 5 by My pet loves this product My dog loves the taste, and gives her normal stools and lots of energy. June 1, 2015
Rated 5 out of 5 by A Perfectly Named Product... Our Standard Poodle was on Science Diet Nature's Best for years. Ideal Balance replaced this product. Our pet is almost 11 years old now and is still going strong. We attribute this to the food that he eats. Whenever he's out running and frolicking many people are quite surprised when they find out his age, for he certainly acts much younger. We like the fact that this product is a healthy choice and benefits digestion, lean muscle, the immune system as well as aiding in a healthy coat & skin. By keeping active and having healthy enjoyable meals we hope to have him with us for many more years. July 2, 2013
Rated 5 out of 5 by Member of the Clean Bowl Club at Hills! Tyler is now going on 11years old and people think he is a puppy. Also, the new velcro closure is great; easy to make sure the bag is sealed for freshness June 29, 2013
Rated 5 out of 5 by I want my dog to eat as healthy as I would My dog had the worst gas and acted hungry all the time. Once I put him on a more natural diet including free of corn and gluten, the gas was GONE!!! Of course, he is still a dog and will always look for hand outs (which I never do) or something to drop on the floor (which I don't always have control over) . I no longer worry he's not getting the balanced diet or nutrition he may lacking anymore, or if he ate something he shouldn't have (within reason, of course). In the long run, it will save you money on vet bills and by not over feeding your furry loved one. Thank you, Hills. October 5, 2015
Rated 5 out of 5 by It has helped the health of my dog. I love Ideal Balance, my dog has had urinary tract issues for years this product has cranberries in the food which is why I bought it to begin with. She has been eating Ideal Balance for a little over a year and we have had no urinary tract issues for at least 12 months I have to attribute that to the food. September 22, 2015
Rated 5 out of 5 by Excellent for weight control and dogs with sensitive systems. Our dog is 7 years old and does very well with this product. She has a very sensitive system and it took us a long time to find a dog food that was good for her. She likes the food, maintains a good weight and is peppy. Could not ask for more! September 17, 2015
Rated 5 out of 5 by Lizzie loves it! It's a great balance for my Scottie. I also use the Ideal Balance wet food. September 2, 2015
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