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Hill's Makes Science Diet® Even Better with Natural Ingredients

New Recipe for a Better Life™ Formulas
Offer Precisely Balanced Nutrition and Industry Leading Quality

TOPEKA, Kan. (Sept. 11, 2012) – Hill's Pet Nutrition will reformulate Science Diet food for dogs and cats to add more natural ingredients. This is yet another major improvement to Hill's Science Diet pet foods since the brand was launched in 1968. Hill's will begin shipping the new formulations to specialty pet stores and veterinarians in December.

"We took a food that already delivered precisely balanced nutrition, industry leading quality and great taste and will make it even better by adding the natural ingredients that pet parents want," said Hill's U.S. President Kostas Kontopanos.

Since its beginning in the pioneering work of veterinary nutritionist and founder Dr. Mark Morris Sr. in 1939, Hill's has taken a consistent, scientific approach to developing nutritional therapies and wellness products for dogs and cats. "But it's not only about the science," explained Kontopanos. "It's our dedication to our mission to enrich and lengthen the special relationships between people and their pets that drives the development and continuous improvement of our pet foods."

Hill's Makes Science Diet® Even Better with Natural Ingredients

Our 150 veterinarians and pet nutrition scientists develop our products in our own Global Hill's Pet Nutrition Center in Topeka, Kansas. We make all the dry pet foods for the U.S. market in our own facilities, under the supervision of Hill's employees to ensure we provide industry leading food safety.

"Helping improve the health, longevity and quality of life for pets is at the heart of everything we do at Hill's" explained Kontopanos. "That's why Science Diet is Veterinarians' #1 choice to feed their own pets. We also want to be pet parents' #1 choice, with the ingredients you prefer, the uncompromising nutrition that more than 50 precisely balanced nutrients deliver and the quality you can trust."

Hill's will reformulate Science Diet pet foods because some consumers were making product choices based primarily on set criteria for ingredients, rather than the overall promise of superior nutrition, backed by clinical research.

"By providing the key nutrients critical to maintaining optimal health, from ingredients that consumers prefer, our products, now even better, will deliver exactly what your pet needs: the benefits of complete and precisely balanced nutrition with a taste they will love."

The new Science Diet® dog and cat food formulas will feature:

  • Quality protein first ingredient
  • Natural ingredients
  • No chicken by-product
  • No artificial colors or flavors
  • Great taste, guaranteed

 

Along with the new formulation, Hill's also will introduce new packaging designs, as well as new color-coded product groupings under Life Stage, Life Style and Life Care, which will soon appear in pet stores. These changes are designed by Hill's to make it easier and faster for shoppers to find just the right Science Diet food for their pets.

"We want pet parents to know that the ingredients we choose for any of our pet foods will always provide the precise balance of nutrients your pets need for optimal health and longevity," Kontopanos said. "That is why this is the ‘Recipe for a better life' for your pet and for your rich and long relationship together."

About Hill's Pet Nutrition

Hill's Pet Nutrition Inc. manufactures Hill's® Prescription Diet® brand pet foods, therapeutic pet foods available only through veterinarians, and Hill's® Science Diet® brand pet foods sold through veterinarians and finer pet specialty stores. Founded more than 60 years ago with a unique commitment to pet nutrition and well-being, Hill's is committed to its mission to help enrich and lengthen the special relationships between people and their pets. Hill's produces high-quality, great-tasting pet foods owners can trust and give to their canine and feline companions as part of a veterinary health care team recommendation. This ultimately improves patient health and the health of the practice. For more information about Hill's Pet Nutrition Inc., and Hill's Evidence-Based Clinical Nutrition™ visit HillsPet.com, or visit us on Facebook, keywords "Hill's Pet Nutrition."

Contact:
Edisa Chacin
Edisa_Chacin@hillspet.com

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