privacy policy

Personal data

”Personal Data” is data that identifies you as an individual or relates to an identifiable individual.

Personal data includes, but is not limited to, the following:

  • Name
  • Postal address (including billing and shipping addresses)
  • Telephone number
  • Email address
  • Credit and debit card number
  • Profile picture or other photographs of you
  • Social media account ID
  • Adverse Event information about you
  • Other information such as age, country, information about your household or the names of your pets when it is linked to you
  • Your interests (such as topics about which you request data or otherwise indicate interest)
Collection of personal data

We and our service providers collect Personal Data in a variety of ways, including:

Through the Services

We collect Personal Data through the Services, for example, when you sign up for a newsletter, register an account, create a profile, or make a purchase.


We collect Personal Data from you offline, for example:

  • When you place an order over the phone, contact Consumer Affairs or reach out to us with any other inquiry;
  • When you visit our booth at a tradeshow or visit our facilities;
  • When you participate in our programs or activities or provide data at industry events;
  • When you participate in an offline sweepstakes or promotion;
  • When you or someone on your behalf reports an adverse event with respect to one of our products.

From Other Sources

We receive your Personal Data from other sources, for example:

  • Publicly available databases and sources;
  • Data companies;
  • Joint marketing partners;
  • Third parties who report adverse events regarding a product to us.
  • If you connect your social media account to any account offered by us, you will share certain Personal Data from your social media account with us, such as your name, email address, photos, list of social media contacts, and any other data that may be (or that you make) accessible to us when you connect your social media account to any account offered by us.

In many instances, we need to collect Personal Data in order to provide the requested Services to you. If you do not provide the Personal Data requested, we may not be able to provide the Services. If you disclose any Personal Data relating to other people to us or to our service providers in connection with the Services, you represent that you have the authority to do so and to permit us to use the Personal Data in accordance with this Privacy Policy.

Use of personal data

We and our service providers use Personal Data for legitimate business purposes when we interact with consumers, the public, professionals and our customers.

Interacting with Consumers and the Public

We use Personal Data when interacting with Consumers and the Public for the following purposes including:


We collect Personal Data from you offline, for example:

Providing the Services and fulfilling your requests.

To provide the Services to you, such as arranging access to an account you set up with us.

  • To respond to your inquiries and fulfill your requests, when you contact us via one of our online contact forms, by telephone or otherwise, for example, when you send us questions, suggestions, compliments, or complaints.
  • To the extent you elect to share personal information, for instance about your skin or oral health, we will use that information consistent with the notice we provide to you at that time and with your consent.
  • To send administrative information to you, such as changes to our terms, conditions, and policies.
  • To allow you to send messages to another person, through referrals or “send to a friend” features.
  • To facilitate social sharing functionality, if you choose to use such functionality.
  • To provide you with customer service.

Providing you with information about our products and/or other marketing materials.

To send you marketing related emails, with information about our services, products, and other news about us.

Analysis of Personal Data for business reporting and providing personalized services.

To analyze or predict your preferences in order to prepare aggregated trend reports on how our digital content is used.

To better understand you, so that we can personalize our interactions with you and provide you with information and/or offers tailored to your interests.

To better understand your preferences so that we can deliver content via our Services that we believe will be relevant and interesting to you.

Allowing you to participate in sweepstakes, contests, or other promotions.

We may offer you the opportunity to participate in a sweepstakes, contest, or other promotion.

Some of these promotions have additional rules containing information about how we will use and disclose your Personal Data.

Allowing you to participate in the Colgate Bright Smiles, Bright Futures program.

To administer the program.

To ensure that the samples are being used appropriately.

Aggregating and/or anonymizing Personal Data.

We may aggregate and/or anonymize Personal Data so that it will no longer be considered Personal Data. We do so to generate other data for our use, which we may use and disclose for any purpose.

Accomplishing our business purposes.

For audits, to verify that our internal processes function as intended and are compliant with legal, regulatory, or contractual requirements.

  • For fraud and security monitoring purposes, for example, to detect and prevent cyberattacks or attempts to commit identity theft.
  • For developing new products and services.
  • For enhancing, improving, or modifying our current products and services.
  • To manage and report adverse event reporting relating to our products.
  • For identifying usage trends, for example, understanding which parts of our Services are of most interest to users.
  • For determining the effectiveness of our promotional campaigns, so that we can adapt our campaigns to the needs and interests of our users.
  • For operating and expanding our business activities.

We engage in these activities to manage our relationship with you, comply with a legal obligation, or provide you with Services / perform a contract with you, where the processing is in our legitimate interest and not overridden by your data protection interests or fundamental rights, or with your consent.

Interacting with professionals

In addition, we and our service providers collect and use information regarding Professionals.

Such information includes:

  • Your Preferred language
  • Professional biography and education
  • Webstore account number and ID
  • Data related to your licensures, specialties, affiliations, publications, credentials, and other achievements
  • Data related to your use and purchase of our products, your interactions with us, and services for those to whom you provide care

We use Personal Data about Professionals for the following purposes (in addition to the purposes listed under Consumers and the Public), including:

Fulfilling requests related to our Professional Services

To pay for services or reimburse expenses.

  • To assist in planning trips related to our business or conferences.
  • To provide you with the products and samples you have requested.
  • To identify and engage with Professionals as scientific experts or professional leaders.
  • To enforce the contractual terms and conditions governing our relationship with Professionals.

Engaging with Professionals

To interact with you based on your professional expertise and opinion by digital or other means.

  • To involve you in programs/panels of professionals.
  • To reach out to you for your professional expertise, for example, in the context of surveys relating to products or services offered by us or an affiliate.
  • To collaborate with you on events, publications, or advisory meetings.
  • To seek your views on products and services promoted by us, an affiliate, or business partner for development and improvement purposes.

Allowing Professionals to participate in special programs, events or promotions

In these cases, we may use Professionals’ Personal Data in additional ways as disclosed as part of these special programs, activities, events, or promotions.

Allowing Professionals to create a webstore

We give Professionals the opportunity to create a webstore to help them provide optimal patient services and convenient access to our products.

Accomplishing our business purposes

To comply with anti-corruption and transparency obligations.

  • To track and respond to concerns and meet our regulatory monitoring and reporting obligations, including those related to product complaints, product/patient safety, and background checks.
  • To better understand how our products and services affect Professionals and their patients.

We engage in these activities to manage our relationship with you, comply with a legal obligation, or provide you with Services / perform a contract with you, where the processing is in our legitimate interest and not overridden by your data protection interests or fundamental rights, or with your consent.

Interacting with Customers

We use Personal Data about Customers for the following purposes (in addition to the purposes listed under Consumers and the Public), including:

Providing the Services and fulfilling your requests

To complete your transactions with us.

Accomplishing our business purposes

To comply with anti-corruption and transparency obligations.

  • To track and respond to concerns and meet our regulatory monitoring and reporting obligations, including those related to product complaints, product/patient safety, and background checks.
  • To better understand how our products and services affect Professionals and those for whom they care.

We engage in these activities to manage our relationship with you, to comply with a legal obligation, in some circumstances when we have your consent and/or because we have a legitimate business interest.

Incentives for Personal Data

We may offer programs with financial incentives to consumers or Professionals in order to collect their personal information. If you participate in those programs, we will obtain your consent, which can be revoked at any time. Please note revocation of consent may affect your eligibility to participate in those programs.

Disclosure of personal data

We disclose Personal Data:

To our subsidiaries and affiliates for the purposes described in this Privacy Policy

You can consult the list and location of our subsidiaries or affiliates here

  • The Colgate-Palmolive subsidiary or affiliate that has collected your Personal Data will be responsible for Personal Data about you that is transferred and used.

To our third party service providers, to facilitate services they provide to us

These can include providers of services such as website hosting, data analysis, payment processing, order fulfillment, information technology and related infrastructure provision, customer service, email delivery, auditing, and other services.

  • To third parties, to permit them to send you marketing communications, consistent with your choices.
  • To third-party sponsors of sweepstakes, contests, and similar promotions, consistent with your choices.

In connection with providing our Professional Services, to other companies with which we collaborate regarding particular products or services

These can include our co-promotion partners for products that we jointly develop and/or market.

By using the Services, you may also elect to disclose Personal Data.

You may disclose Personal Data on message boards, chat, profile pages, blogs, and other services to which you are able to post data and content (including, without limitation, our Social Media Pages). Please note that any Personal Data you post or disclose through these services will become public and may be available to other users and the general public.

You may also disclose Personal Data through your social sharing activity. When you connect your Services account with your social media account, you may share data with your friends associated with your social media account, with other users, and with your social media account provider. By doing so, you authorize us to facilitate this sharing of data, and you understand that the use of shared data will be governed by the social media provider’s privacy policy.

We engage in these activities to manage our relationship with you, comply with a legal obligation, or provide you with Services / perform a contract with you, where the processing is in our legitimate interest and not overridden by your data protection interests or fundamental rights, or with your consent.

Other Uses and Disclosures

We also use and disclose your Personal Data as necessary or appropriate:

  • To comply with applicable law and regulations.
  • To cooperate with public and government authorities.
  • To cooperate with law enforcement.
  • In connection with a sale, reorganization, joint venture or other business transaction, where we have a legitimate interest in disclosing or transferring your Personal Data to a third party.
  • For other legal reasons, such as enforcing our terms and conditions or protecting our rights, privacy, safety, or property, and/or that of our subsidiaries or affiliates, you, or others.

These uses and disclosures of your personal data can occur outside your country of residence.

Colgate does not sell or exchange your Personal Data for monetary compensation. See below section “Choices and Access” for more information about how Colgate may share your Personal Data with third parties and the choices you have to restrict or stop such sharing

Other data

“Other Data” is any data that does not reveal your specific identity or does not directly relate to an identifiable individual:

Browser and device data

  • App usage data
  • Data collected through cookies, pixel tags, and other technologies
  • Demographic and other data provided by you that does not reveal your specific identity
  • Data that has been aggregated in a manner such that it no longer reveals your specific identity

Some Other Data will be considered Personal Data in some countries. If we are required to treat Other Data as Personal Data under applicable law, then we will use and disclose it for the purposes for which we use and disclose Personal Data, as detailed in this Privacy Policy.

Collection of Other Data

We and our service providers may collect Other Data in a variety of ways, including:

Through your browser or device

Certain data is collected by most browsers or automatically through your device, such as your Media Access Control (MAC) address, computer type (Windows or Mac), screen resolution, operating system name and version, device manufacturer and model, language, Internet browser type and version, and the name and version of the Services (such as the App) you are using.

Through your use of an App

When you download and use an App, we and our service providers may track and collect App usage data, such as the date and time the App on your device accesses our servers and what data and files have been downloaded to the App based on your device number.

Using cookies

Cookies are pieces of data stored directly on the computer that you are using. Cookies allow us to collect data such as browser type, time spent on the Services, pages visited, referring websites, and other traffic data. For more information about cookies, please see our Cookies Policy

We do not currently respond to browser do-not-track signals. If you do not want data collected through the use of cookies, most browsers allow you to automatically decline cookies or be given the choice of declining or accepting a particular cookie (or cookies) from a particular website. You may also wish to refer to If, however, you do not accept cookies, you may experience some inconvenience in your use of the Services. You also may not receive advertising or other offers from us that are relevant to your interests and needs.

Using pixel tags, and other similar technologies

Pixel tags (also known as web beacons and clear GIFs) may be used to, among other things, track the actions of users of the Services (including email recipients), measure the performance of our marketing campaigns, and compile statistics about usage of the Services and response rates.


We use Google Analytics which uses cookies and similar technologies to collect and analyze data about use of the Services and report on activities and trends. This service may also collect data regarding the use of other websites, apps, and online resources. You can learn about Google’s practices by going to, and opt out of them by downloading the Google Analytics opt-out browser add-on, available at

Using Adobe Flash technology (including Flash Local Shared Objects (“Flash LSOs”)) and other similar technologies

We may use Flash LSOs and other technologies to, among other things, collect and store data about your use of the Services. If you do not want Flash LSOs stored on your computer, you can adjust the settings of your Flash player to block Flash LSO storage using the tools contained in the Website Storage Settings Panel. You can also go to the Global Storage Settings Panel and follow the instructions. Please note that setting the Flash Player to restrict or limit acceptance of Flash LSOs may reduce or impede the functionality of some Flash applications.

IP Address

Your IP address is automatically assigned to your computer by your Internet Service Provider. An IP address may be identified and logged automatically in our server log files whenever a user accesses the Services, along with the time of the visit and the page(s) visited. Collecting IP addresses is standard practice and is done automatically by many websites, applications, and other services. We use IP addresses for purposes such as calculating usage levels, diagnosing server problems, and administering the Services. We may also derive your approximate location from your IP address.

Physical Location

We may collect the physical location of your device by, for example, using satellite, cell phone tower, or Wi-Fi signals. We may use your device’s physical location to provide you with personalized location-based services and content. In some instances, you may be permitted to allow or deny such uses of your device’s location, but, if you do, we may not be able to provide you with the applicable personalized services and content.

Uses and Disclosures of Other Data

We may use and disclose Other Data for any purpose, except where we are required to do otherwise under applicable law. In some instances, we may combine Other Data with Personal Data. If we do, we will treat the combined data as Personal Data as long as it is combined.


We seek to use reasonable organizational, technical, and administrative measures to protect Personal Data within our organization. Unfortunately, no data transmission or storage system can be guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure, please immediately notify us by contacting Consumer Affairs.

Choices and access

We retain Personal Data for as long as needed or permitted in light of the purpose(s) for which it was obtained and consistent with applicable law and Company policy.

The criteria used to determine our retention periods include:

  • The length of time we provide the Services to you (for example, for as long as you have an account with us or keep using the Services);
  • The length of time we have an ongoing relationship with you;
  • Whether there is a legal obligation to which we are subject (for example, certain laws require us to keep records of your transactions for a certain period of time before we can delete them); and
  • Whether retention is advisable in light of our legal position (such as in regard to applicable statutes of limitations, litigation, government investigations or regulatory considerations).
Third-party services

This Privacy Policy does not address, and we are not responsible for, the privacy, data, or other practices of any third parties, including any third party operating any website or service to which the Services link. The inclusion of a link on the Services does not imply endorsement of the linked site or service by us or by our subsidiaries or affiliates.

In addition, we are not responsible for the data collection, use, disclosure, or security policies or practices of other organizations or any other app developer, app provider, social media platform provider, operating system provider, wireless service provider, or device manufacturer, including with respect to any Personal Data you disclose to other organizations through or in connection with the Apps or our Social Media Pages.

Our advertising

We use third-party advertising companies to serve advertisements regarding goods and services that may be of interest to you when you access and use the Services and other websites or online services.

Such advertisements are served based on your access to and use of our Services and other websites or online services on any of your devices, as well as on data received from third parties. Third-party advertising companies make this possible by placing or recognizing a unique cookie on your browser (including through the use of pixel tags). They also use these technologies, along with data they collect about your online use, to recognize you across the devices you use, such as a mobile phone and a laptop. If you would like more information about this practice, and to learn how to opt out of it in desktop and mobile browsers on the particular device on which you are accessing this Privacy Policy, please visit and


Unless otherwise indicated, the Services are not directed to minors as defined by applicable law. For example, in the US, minors are individuals under the age of 13, and in the EEA, we honor Member State laws, and we do not knowingly collect Personal Data from minors. If you provide us with Personal Data of minors, you represent that you have the appropriate authority to do so and that you can demonstrate such authority to us upon request.

Jurisdiction and cross-border transfer

Your Personal Data may be stored and processed in any country where we have facilities or in which we engage service providers, and, by using the Services, you understand that your Personal Data will be transferred to countries outside of your country of residence, to business which may have data protection rules that are different from those of your country. In certain circumstances, courts, law enforcement agencies, regulatory agencies, or security authorities in those other countries may be entitled to access your Personal Data.

Some of the non-EEA countries are recognized by the European Commission as providing an adequate level of data protection according to EEA standards (the full list of these countries is available here. For transfers from the EEA to countries not considered adequate by the European Commission, we have put in place adequate measures, such as standard contractual clauses adopted by the European Commission, to protect your Personal Data. You may obtain a copy of these measures by clicking here.

Sensitive personal data

Unless we specifically request it, we ask that you not send us, and you not disclose, any sensitive Personal Data (e.g., social security numbers, data related to racial or ethnic origin, political opinions, religion or other beliefs, biometrics or genetic characteristics, criminal background, or trade union membership) on or through the Services or otherwise to us.

Third-party payment service

We may use a third-party payment service to process payments made through the Services. If you wish to make a payment through the Services, your Personal Data will be collected by such third party and not by us, and will be subject to the third party’s privacy policy, rather than this Privacy Policy. We have no control over, and are not responsible for, this third party’s collection, use and disclosure of your Personal Data.

Updates to this privacy policy

The “Last Updated” legend at the top of this Privacy Policy indicates when this Privacy Policy was last revised. Any changes will become effective when we post the revised Privacy Policy on the Services. Your use of the Services following these changes means that you accept the revised Privacy Policy.

Contacting us

Click here to identify the controller responsible for collection, use, and disclosure of your Personal Data under this Privacy Policy.

If you have any questions about this Privacy Policy, please contact Consumer Affairs or:

Colgate-Palmolive Company
300 Park Avenue
New York, NY 10022
United States of America
Additional information for the EEA

You may lodge a complaint with a data protection authority for your country or region or where an alleged infringement of applicable data protection law has occurred. A list of data protection authorities is available at