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A first for pet insurance and pet health

Trupanion® now offers coverage and/or premium discounts for therapeutic and preventative pet nutrition

Seattle, Wash. (Dec. 5, 2011) – Trupanion™ announced today the company’s dog and cat insurance now includes benefits for veterinary therapeutic pet foods, including the full line of Hill’s® Prescription Diet® pet foods, and veterinary exclusive preventative nutrition, Hill’s® Science Diet® Healthy Advantage™ pet food. The insurance covers half the cost of therapeutic pet foods including Hill’s Prescription Diet pet foods for two months followed by a discount on the monthly insurance premium for continued feeding of the therapeutic pet food, available exclusively through veterinary hospitals. Veterinary healthcare teams can find out more about the program through their Trupanion Territory Partner or by calling 1-800-569-7913 (then pressing #1).

“The high cost of medical care is a part of everyday life in human medicine, and insurance coverage can help offset that burden,” said Howard Rubin, COO of Trupanion. “We’re offering a similar plan to assist owners in giving their dogs and cats what they need to have a better quality of life.”

Trupanion’s dog and cat policies offer one simple plan with 90 percent coverage and no annual, per claim, or lifetime payout limit. With a veterinary physical exam, Trupanion also offers a 30 Day “no obligation” Trial for pet owners, giving them time to decide if the plan fits their needs and budget. The 30 Day Trial waives typical waiting periods so coverage is effective immediately.

“It makes sense for us to get the news out about Trupanion’s new coverage. This helps pet owners be in a better place to comply with a recommended veterinary therapeutic pet food and supports the healthcare team’s action plan when it comes to nutrition for every pet,” said Janet Donlin, D.V.M., chief veterinary officer at Hill’s.

For more than a decade, Trupanion has offered affordable pet insurance coverage for cats and dogs that enroll between the ages of 8 weeks and 14 years of age. Trupanion offers pet owners one plan that covers accidents, illnesses, medications and lab work. In addition, Trupanion never penalizes pets for aging or being unlucky enough to file a claim.

About Trupanion Pet Insurance

Trupanion pet insurance is available for cats and dogs in the United States and Canada. Trupanion is underwritten by its’ affiliate, the American Pet Insurance Company, allowing Trupanion to offer a customizable pet insurance policy with no benefit schedules. Trupanion’s mission is to protect the cherished bond between pets and their families by ensuring that pets are able to receive optimal veterinary care. For more information about Trupanion, call 800-569-7913 or visit Trupanion.com. You can also follow Trupanion on Twitter or Facebook.

About Hill’s Pet Nutrition

Hill’s Pet Nutrition Inc. manufactures Hill’s® Prescription Diet® brand pet foods, therapeutic pet foods available only through veterinarians, and Hill’s® Science Diet® brand pet foods sold through veterinarians and finer pet specialty stores. Founded more than 60 years ago with a unique commitment to pet nutrition and well-being, Hill’s is committed to its mission to help enrich and lengthen the special relationships between people and their pets. Hill’s produces high-quality, great-tasting pet foods owners can trust and give to their canine and feline companions as part of a veterinary health care team recommendation. This ultimately improves patient health and the health of the practice. For more information about Hill’s Pet Nutrition Inc. and Hill’s Evidence-Based Clinical Nutrition™ visit HillsVet.com, follow us on Twitter or visit us on Facebook keywords “Hill’s Pet Nutrition.”

Contact

Heather Kalinowski
Trupanion
888-738-7478, ext. 2338
heather.kalinowski@trupanion.com

Marc Vasquez
grey healthcare group for Hill’s Pet Nutrition Inc.
816-842-8656
mvasquez@ghgroup.com

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