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NEW HILL’S® SCIENCE DIET® SENIOR 11+ AGE DEFYING HELPS FIGHT THE SIGNS OF FELINE AGING

Hill’s Pet Nutrition Partners with RealAge® to Help Owners Discover How Old Their Cat Really is and Offer a Chance to Win a Trip to Canyon Ranch® Spa in the Younger, Longer Sweepstakes

TOPEKA, Kan. (August 25, 2011) – For people… 40 is the new 30. Defying Age is about making the right lifestyle choices to feel younger. It’s not easy. But for cats it comes down to one simple thing: Nutrition. Introducing new Hill’s Science Diet Senior 11+ Age Defying cat food, is specifically formulated to help cats 11-years or older feel and act younger in just 30 days.

Using an exclusive antioxidant bundle helps defend the body and brain against aging. In 30 days, consumers can expect to see a cat that is more interactive and playful, more alert and agile, and a cat that has fewer litterbox accidents. Hill’s® Science Diet® Senior 11+ Age Defying small kibble is easy to chew and digest, increasing lean muscle mass typically lost by older cats. It also supports healthy cognitive function and a radiant coat with fish oil and omega fatty acids. These benefits lead to an overall increase in engagement and daily well-being for cats entering their golden years.

“As people age, they modify their food intake to enhance their quality of life. Cats’ bodies are similar, and the type of nutrition they receive needs to evolve as they get older,” said Liliana Bernal, DVM, Hill’s Pet Nutrition. “New Hill’s® Science Diet® Senior 11+ Age Defying is uniquely formulated to restore a cat’s youthful vigor, helping people renew their relationship with the pet they used to know.”

To shed light on feline vitality, owners can visit the newly launched Science Diet CatAge quiz created in partnership with RealAge. At www.hillspet.com/defyage, people can find out how old their cat really is and receive an exclusive coupon for Hill’s Science Diet Senior 11+ Age Defying pet food. Every quiz participant can enter for a chance to win hundreds of prizes, including a rejuvenating trip to the Canyon Ranch Spa and a basket of goodies for their feline friend. The site also provides tips on ways to help aging cats retain their youthful vigor and exclusive Hill’s Science Diet Senior 11+ Age Defying offers.

Hill’s Science Diet Senior 11+ Age Defying is available nationwide at PetSmart, PETCO, finer pet specialty food stores and select veterinary clinics.

To learn more about Hill’s Science Diet Senior 11+ Age Defying and to take the Science Diet CatAge Quiz, visit www.hillspet.com/defyage.

About Hill’s Pet Nutrition
Hill’s Pet Nutrition Inc. manufactures Hill’s® Prescription Diet® brand pet foods, therapeutic pet foods available only through veterinarians, and Hill’s® Science Diet® brand pet foods sold through veterinarians and finer pet specialty stores. Founded more than 60 years ago with a unique commitment to pet nutrition and well-being, Hill’s is committed to its mission to help enrich and lengthen the special relationships between people and their pets. Hill’s produces high-quality, great-tasting pet foods owners can trust and give to their canine and feline companions as part of a veterinary health care team recommendation. This ultimately improves patient health and the health of the practice. For more information about Hill’s Pet Nutrition Inc., and Hill’s Evidence-Based Clinical Nutrition™ visit HillsPet.com.

About RealAge, Inc.
CatAge is powered by RealAge.com, a site centered on the groundbreaking RealAge Test, a highly scientific but simple-to-take test that calculates how old your body thinks you are. Just as RealAge motivates people to make healthy lifestyle choices for themselves, CatAge motivates cat owners to make healthy choices for their cats. CatAge is the biological age of your cat, measured in people years. Based on breed, weight, lifestyle, and behavior, the CatAge Test measures whether your cat is younger or older than the average cat of the same breed. The CatAge Test also provides personalized recommendations to help each cat grow younger and live healthier, more active lives. RealAge, Inc., is a wholly owned subsidiary of Hearst Entertainment & Syndication, a division of the Hearst Corporation.

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