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PETMD PARTNERS WITH HILL’S® SCIENCE DIET® TO LAUNCH MYBOWL

First Nutrition Guide for Dogs Highlights the Importance of a Balanced Diet in Human Terms

TOPEKA, Kan. (August, 2011) – According to a recent pet nutrition study, sixty nine percent of dog owners need help understanding their dog’s nutritional needs1. To help educate owners about properly balanced dog nutrition petMD, the largest global source of pet health information, and Hill’s® Science Diet®, a leader in pet nutrition, have partnered to create MyBowl for dogs.

PETMD PARTNERS WITH HILL’S® SCIENCE DIET® TO LAUNCH MYBOWL

 

A first of its kind interactive tool, MyBowl is designed to put dog nutrition in terms people can understand by:

  • Illustrating the proper proportions of essential nutrients dogs need – carbohydrates, protein, minerals, vitamins, fats and oils
  • Educating owners about the specific benefits each nutrient delivers when fed in the right balance
  • Decoding the dog food label so owners ensure their dog is receiving the proper balance of nutrients at each meal

To further educate owners on proper dog nutrition, petMD and Hill’s® Science Diet® have launched a dog Nutrition Center on www.petMD.com. On the Nutrition Center, pet owners can find detailed dog nutrition information and tools including:

  • MyBowl for dogs
  • Nutrition Articles and Slideshows
  • Dog Nutrition Blog by Dr. Jennifer Coates
  • Ask PetMD Nutrition Chat
  • Dog Nutrition Quizzes and FAQ

“petMD is proud to be the leading online resource for pet health and wellness management. Our veterinary council is dedicated to producing quality content that provides owners with unprecedented breadth and depth of knowledge in all divisions of pet health,” said Nicolas Chereque, found of petMD. “The partnership with Hill’s Science Diet has allowed us to combine the veterinary resources of two leaders in pet health to carry out a common mission of educating pet owners about proper pet nutrition.”

“When it comes to identifying the right food choice, dog owners need to check the ingredient list for high quality carbohydrates, protein, minerals, vitamins, fats and oils represented in the right balance,” said Dr. Chad Dodd, DVM Hill’s Pet Nutrition. “A food like new Hill’s Science Diet Ideal Balance that is formulated in precise amounts to provide the exact balance dog’s need, nothing more, nothing less, is a great option for owners.”

Made with all natural ingredients, Hill’s® Science Diet® Ideal Balance™ features fresh chicken as its first ingredient and contains whole grains without corn or artificial colors. Ideal Balance provides dog owners a natural food choice while still delivering the right balance of nutrients owners have come to expect from the Science Diet® portfolio of products.

Science Diet Ideal Balance will be available in PetSmart, PETCO and fine pet food stores nationwide beginning August 2011.

About Hill’s Pet Nutrition

Hill’s Pet Nutrition Inc. manufactures Hill’s® Prescription Diet® brand pet foods, therapeutic pet foods available only through veterinarians, and Hill’s® Science Diet® brand pet foods sold through veterinarians and finer pet specialty stores. Founded more than 60 years ago with a unique commitment to pet nutrition and well-being, Hill’s is committed to its mission to help enrich and lengthen the special relationships between people and their pets. Hill’s produces high-quality, great-tasting pet foods owners can trust and give to their canine and feline companions as part of a veterinary health care team recommendation. This ultimately improves patient health and the health of the practice. For more information about Hill’s Pet Nutrition Inc., and Hill’s Evidence-Based Clinical Nutrition™ visit HillsPet.com.

About petMD

petMD is a leading online resource focused solely on the health and well-being of pets. The site maintains the world’s largest pet health library, written and approved by a network of trusted veterinarians. petMD was founded to inspire pet owners to provide an ever-increasing quality of life for their pets and to connect pet owners with pet experts and other animal lovers. petMD is a subsidiary of the Pet360 family of brands, which also includes PetFoodDirect.com – the most complete pet food and supply retailer online, and NationalPetPharmacy.com– a fully certified, full-service pet pharmacy delivering pet meds, vitamins and comprehensive pet health and wellness products.

1PetMD – 2011 Dog Nutrition Study

Media Contact:
Amy Fernandez
Cohn & Wolfe
212-798-9701
Amy.fernandez@cohnwolfe.com

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